Launching a business website doesn’t have to be expensive. Many small business owners in Australia and Europe begin with free tools to establish an online presence fast. If you’re searching for how to create a website for business for free, this guide walks you through the easiest option: Google Sites.
Why start with a free website?
A free website helps you:
- Validate your business idea
- Share essential information with customers
- Build early credibility without upfront costs
- Test messaging and offers before investing
How to create a website for free on Google
Google Sites is one of the simplest, most reliable free platforms for a business starter site. Follow these steps to get online quickly:
Step 1: Sign in to Google Sites
Visit https://sites.google.com and sign in with a Google account. This is your workspace for site creation.
Step 2: Choose a template
Pick a template that aligns with your business — portfolio, services page, or a basic landing page. Templates speed up layout decisions and provide a mobile-friendly starting point.
Step 3: Add your content
Include the essentials: business name, short description of services, contact details and a few quality images. Keep page copy clear and benefit-focused — visitors want to know what you offer immediately.
Step 4: Publish your website
When ready, publish to a free Google Sites URL such as https://sites.google.com/view/yourbusinessname. Your site will be secure and indexed by Google.
Best practices for a free Google site
- Clear hero sentence: Tell visitors what you do in one line.
- High-quality images: Avoid blurry photos — they undermine trust.
- Calls to action: Add “Call now”, “Get a quote” or “Book consultation” buttons.
- Basic SEO: Use meaningful page titles and concise meta descriptions.
When to upgrade from a free site
A free Google Site is perfect early on, but consider upgrading when you need:
- Custom domain and branding control
- Advanced SEO tools and analytics
- Faster hosting and better performance
- Third-party integrations (forms, payment, CRM)
If you need help moving from a free site to a more professional platform, contact us for a no-nonsense plan that fits your budget and goals.
